Since you are here and reading this I figure you have time to try something out. Don’t worry, this may just save you some time in the future or it may even lead your current project to success earlier.

It sometimes takes an external reminder (something that snaps you out of the myopia that can take hold when working) to provoke you into acting on an simple optimisation; whether it be in your own day-to-day workflow or in your business practices or in the flow of activity your customers pass through.

In web development, a common issue that is overlooked when in the midst of upgrading functionality to a property is that the entry page linking to that feature is underperforming in the delivery of users. I have seen teams toil away, moving mountains only to ignore that traffic will not make it to their creation!

Take the time now to consider your current project. How effective is the page where your users land upon to login or to navigate to your tools or content? Do you measure this page? Is there a high incidence of users bailing without further progression? Are they going to the areas you want them to? Have you made adjustments and measured the affects of those?

I build time into my schedule to do this regularly and always find adjustments that need to be made which would have been overlooked if I had just kept my head down, plowing forwards. I am more recently trying take a similar approach and analysing how I use my tools and whether I can simplify or automate regular tasks.

If you do make some discoveries which are not to your liking, I suggest you take some time to address this before embarking on further development. It will be time well spent.

Stumble it!