Catchy title maybe; but hopefully anyone who is or will be experimenting with Twitter might consider this post and draw some value out of it.

The Steve Rubels and Robert Scobles of this blogoworld (notice its hard to refer to virtual domains, I keep choosing different ways to refer to the world of online information, I will continue to until I find one I like) are heralding Twitter’s importance via their virtual pulpits. After about a month of my own experimentation with the service I suggest tread with some caution when signing up for Twitter alerts to your phone or workplace IM.

For a basic description on Twitter see my previous post  ‘Tweets are the Ultimate in Disposable Content’.

Few of us have jobs which benefit from that much interuption and very little of the content available through Twitter currently could concievabley be relevant to our minute-to-minute activities at work. We cannot draw the same value out of the content as those whose jobs it is to evangelize web usage and cannot benefit from the immediacy of republishing new technologies the minute they hit blogland. I am not saying the hype around Twitter is necessarily wrong – there is useful or entertaining information on it but , like blogs it will be more useful to you at a time when you choose, for a task you determine.

As I covered in my earlier post, the value the author places on their own words is linked to the audience’s percieved value of the content. Lets put it this way there will never be twittershelves built for storing your favourite tweets from the Shakespeare’s and Dylan Thomas’s of our times. You will wait for them to publish a book and then you will buy that for your bookshelf because you know that a book will be the fruits of their considered thought and effort.

I think acknowledging that this will be how people value individual content items on Twitter will also will drive how people value Twitter overall. One of the key variables in the Twitter value equation is in the timeliness of the information – only timely information that truly provides value in being timely will serve the audience. This is not to say there wont continue to be a constant streams of banal chatter… it just means that this content will have an erosive impact on the audience – taking more from them than it gives.

To avoid being owned by your inflow of everyone’s presence information I’d suggest for now, switch it off. Then, have a think about what you will get out of it and how you might distill this information source down to an information flow that is there when you need it at a rate that will truly benefit you.

Steve Rubel has good suggestions about how to filter and utilize content (see his Gmail nerve center articles) however remember, he takes this stuff to the extreme. I don’t know enough about the particulars of his job to comment but for own jobs, I suggest thinking about what your job entails and determine how much of a need there really is to be up to the minute with all the comings and going of the internet.

Is this actually something you could catch up on once a week (or even a month!) and instead spend those valuable minutes or hours lost to Twitteruptions and use them to being productive in the actual tasks pertininent to you being a valuable employee (or betting on the dogs, whichever suits you best)?

I am interested in other people’s experiences with Twitter – let me know if you are using it, wont use it or stopped using it.

Stumble it!