In an earlier post I posited that the folks behind Twitter were about building a short-messaging platform that went far beyond the prosaic visage they masquerade behind.

With the recent announcement of Twitter securing venture funding there was much discussion of Twitter being unfettered by a business plan. Apologies to anyone who actually knows this to be true however for now I will remain skeptical that this remotely true. I think it would too difficult to attract the engineering talent required to get something like Twitter off the ground if the sole stated aim was to attract users and see what happened next.

Business plans are over-rated?

The VCs involved quipped about investing in a company without a business plan had worked out previously for them and felt it would again. Andrew Parker believes that companies are busy working on traction because business plans are pointless until you get some. In a similar vein Umair Haque and Paul Kredosky also reinforce this meme and believe that companies might avoid a business plan to make themselves a small target when under the scrutiny of a VC. You can’t criticize what doesn’t exist is the thinking, I guess. This strategy seems a little too transparent to me, to be effective. Actually I think I will nickname this strategy ‘the Aardvark’ (in case it catches on!) – where companies roll up into a ball so VCs can only see the protective plate-armor; their millions of users who are waiting to spend their money as soon as the company thinks of something they can spend it on.

Alright, smart-alec, where’s the evidence that there is more to Twitter?

Twitter’s innocuous ‘What are you doing now?’ query, the broadcasting of which is the key function of the service currently, offers an activity which is novel enough to generate interest in the service but is also disarming enough for people to underestimate their strategy.

Dave Winer who loves thinking publicly about these things believes that Twitter’s democratic approach to its API is part of its strength. 

Twitter’s API is very simple. It covers the entire functionality, leaves nothing out. You could implement the Twitter user interface using the API.

The openness of the Twitter API differs from many other offerings which limit functionality available via API to keep users loyal to the main interface of the respective service.

Often people cite the simplicity of things as being their strength but what I think they mean is the level of abstraction and the constraints applied. A clean abstraction is economical in its language, avoiding permutative options – those can be achieved through combining with other abstractions.

The API has been kept abstract and open because Twitter are betting on people finding applications for a short-message nexus which can find you whilst mobile, working or at home. Designing the API like this may have been a natural tendency of the engineers in charge however when viewed alongside the extensive IM and SMS gateways they are maintaining worldwide there appears to be too much shape for a company supposedly looking purely for traction.

A point I covered in earlier posts about Twitter which I would like to revisit is that of Twitter’s usefulness being less about letting people know ‘What I’m doing now’ (which, as readers of this blog may remember, I don’t find that useful) and more about it as the nexus point between various gateways.

Reviewing what I said in one of the earlier posts :

Something I haven’t heard much in the current conversations about Twitter and that I think is important is that one of the key strategic strengths of the service is infrastructural – the link between IM and mobile network messaging and the web is a useful one which many applications will build upon. I think one of the players in the industry, whether Twitter or Jaiku or a new player to come (and regardless, likely to be acquired by one of the big companies) will benefit from owning a reliable set of gateways maintaining these links.

Being a platform is hard work

As anyone using the service would have noticed – its hard work maintaining gateways and services and in general ’being the platform’ or nexus point for a variety of different consumers.

Some proof of this; another company, IMified who are in a very similar business to Twitter, recently plugged Twitter into their own service whilst the Twitter IM bots were out of action to allow users of Twitter to keep on Twittering :

Over the weekend we added Twitter as a new IMified service. We definitely feel their pain trying to keep an IM bot up and running. We’ve had our own issues in case you haven’t noticed ; )

And this cheekiness :

It appears the Twitter IM bots are still down, but have no fear, we just added support for notification updates to go along with the release of status updating last week. What can I say, we’re opportunists!

But being a platform can also pay off…

One of the coolest bits of functionality that’s actually useful that Twitter has afforded another service I use, RememberTheMilk, is the ability to use the SMS and IM gateways to post tasks to my task lists. This saves me money and time when I am out and about and I think of something I need to do/remember.

A ‘QuickAdd via SMS’ option to Google Calendar should be a straight-forward (and bloody useful!) addition  if utilizing the Twitter platform. I am sure a variety of other services leveraging SMS/IM will appear (Google/Yahoo/MSN Search?) benefiting from the effort the Twitter people have undertaken to ensure the infrastructure they provide stays accessible (and I am not saying they are there yet…).

If I make bold (and possibly long) assertion; assuming people continue to find use for these short message/short instruction services and the Twitter team can keep it all hanging together, ironing out the kinks and interruptions, we will see them become the platform of choice for short-message-in/short-message-out type services and in the acquisition path of a multi-national telco!

Catchy title maybe; but hopefully anyone who is or will be experimenting with Twitter might consider this post and draw some value out of it.

The Steve Rubels and Robert Scobles of this blogoworld (notice its hard to refer to virtual domains, I keep choosing different ways to refer to the world of online information, I will continue to until I find one I like) are heralding Twitter’s importance via their virtual pulpits. After about a month of my own experimentation with the service I suggest tread with some caution when signing up for Twitter alerts to your phone or workplace IM.

For a basic description on Twitter see my previous post  ‘Tweets are the Ultimate in Disposable Content’.

Few of us have jobs which benefit from that much interuption and very little of the content available through Twitter currently could concievabley be relevant to our minute-to-minute activities at work. We cannot draw the same value out of the content as those whose jobs it is to evangelize web usage and cannot benefit from the immediacy of republishing new technologies the minute they hit blogland. I am not saying the hype around Twitter is necessarily wrong – there is useful or entertaining information on it but , like blogs it will be more useful to you at a time when you choose, for a task you determine.

As I covered in my earlier post, the value the author places on their own words is linked to the audience’s percieved value of the content. Lets put it this way there will never be twittershelves built for storing your favourite tweets from the Shakespeare’s and Dylan Thomas’s of our times. You will wait for them to publish a book and then you will buy that for your bookshelf because you know that a book will be the fruits of their considered thought and effort.

I think acknowledging that this will be how people value individual content items on Twitter will also will drive how people value Twitter overall. One of the key variables in the Twitter value equation is in the timeliness of the information – only timely information that truly provides value in being timely will serve the audience. This is not to say there wont continue to be a constant streams of banal chatter… it just means that this content will have an erosive impact on the audience – taking more from them than it gives.

To avoid being owned by your inflow of everyone’s presence information I’d suggest for now, switch it off. Then, have a think about what you will get out of it and how you might distill this information source down to an information flow that is there when you need it at a rate that will truly benefit you.

Steve Rubel has good suggestions about how to filter and utilize content (see his Gmail nerve center articles) however remember, he takes this stuff to the extreme. I don’t know enough about the particulars of his job to comment but for own jobs, I suggest thinking about what your job entails and determine how much of a need there really is to be up to the minute with all the comings and going of the internet.

Is this actually something you could catch up on once a week (or even a month!) and instead spend those valuable minutes or hours lost to Twitteruptions and use them to being productive in the actual tasks pertininent to you being a valuable employee (or betting on the dogs, whichever suits you best)?

I am interested in other people’s experiences with Twitter – let me know if you are using it, wont use it or stopped using it.

Following on from my previous post on the fast-food like properties of web-content I thought I would look at the service which embodies the latest acceleration in content consumption, Twitter.

For the uninitiated, a ‘tweet’ (as referred to in this post’s title) is a single message sent via the Twitter service. Twitter is a short-message system which can be accessed by numerous applications and devices; primarily, but not restricted to, web, IM and mobile. Messages are by default public and therefore you could think of it as ‘mini-blogging’ where messages can be posted as easily as sending an SMS or IM.

The rise of Twitter in the early adopting set (lets face it, it hasn’t hit mass market yet) has seen the introduction of a new, even more throw-away type of content. The plethora of states, moods and emotions punctuated by links to sometimes vaguely interesting content really leaves a faint impression. The experience lacks cohesion and any real filter determining significance or relevance of a particular content item. This gives it a sort of fun lightness and I guess the beauty of it is in the aggregate of the impressions you get from someone’s Tweets you follow.

There has been plenty of discussion on blogs about Twitter – all discussing what amounts to the same thing – does this medium have future? Not to be silent on the subject I do think it is a service which will be a place alongside other internet-mediums like blogs and IM. I think it will be in a form evolved from the one we know today – one of the reasons being that many currently heavy users of Twitter in this experimental adoption phase will stop or at least severely par back their usage of the service as they realise its capacity to cause constant distraction, fragmenting their thinking and to generally get in the way of Getting Things Done. I’ll touch more on this in a subsequent post.

Something I haven’t heard much in the current conversations about Twitter and that I think is important is that one of the key strategic strengths of the service is infrastructural – the link between IM and mobile network messaging and the web is a useful one which many applications will build upon. I think one of the players in the industry, whether Twitter or Jaiku or a new player to come (and regardless, likely to be acquired by one of the big companies) will benefit from owning a reliable set of gateways maintaining these links.

The direction the presence products will expand will be in their ability to filter and summarize the content they deliver – experimentation with Twitter and Pipes will be interesting as the service will need to overcome its procrastinatory qualities. With the internet already being the procrastinators achilies heel the last thing we need (and I am assuming I might be representative of at least some of us in this) is a stream of random information flashing on GTalk or our mobile phones constantly to distract us from what we are actually doing.

Where Twitter-like applications could come into their own is if they can combine the users current geo-location, mood or other information to tailor very relevant alerts to them. Currently however its like trying to work with firehose to the side of your face.