Its the Melbourne International Film Festival and being a bit of a film buff I am quite excited. I am also a little overwhelmed - there are just so many movies. Naturally I hit the web to see what I could find that could influence my decision on which sessions to go see.
I am now three days into my quest, having made the decision last night to see Tideland, Terry Gilliam’s latest (and the description makes it sound like a filmic cousin of Fear and Loathing) so I am excited.
But I am also extremely frustrated. The MIFF site, for which MeccaMedialight take the credit, is, whilst dense in information, rates very poorly on the usability and quality scale.
First it took about 5 minutes of scanning and exploring their menus to find the list of films. Whilst
Navigating the list of movies (which for me was my initial task so I could choose something to go see) was a chore. Not knowing what you want to see is not helped when you are only presented with Title and Country of Origin.
A friend said I should check out Tideland - okay that gets around my navigatory issues but just getting to the page about that film required paging through 4 very long, slow loading pages. The pattern many sites use provides a set of links to important pages; ‘first’, various numbered pages (a subset if the list is long) and last page. It also tends to repeat these at the top and bottom of the table so scrolling isn’t required just to page.
Next was more hunting for the purchase button - make it big for !@#$ sake. A few more clicks and I am ready for purchase. There is a single useful looking button on the page saying purchase now - looks like exactly what I want, the page appears to be telling me about the two tickets I am about to get. Click.
No items in cart
What?! Hit back, tries again. Tries in another browser. IE yields Javascript errors!! Page renders though;
No items in cart
I wasted about a half an hour on this until I spied that under each ticket listed it says ‘Sold Out’ in a small whimsical typeface. If its sold out make it obvious! And disable the purchase button!
Alright, I’ll fall back to phone order instead. Where is the Contact page? I surf around and notice it appears on some pages in the navigation but not others. And when you do click on it, 404!
Don’t worry, I found another session to go to and in the end got the purchase done online. What we can take away from this, though, is that the MIFF site:
- Failed to address the goals of the user.
- Did not guide me visually.
- Had a broken construct - why did they have a separate listing for each ticket? Is it to handle the case of only having 1 ticket left to a show and me asking for two? If so this broke it severely for the majority of instances of a purchase attempt when the system would be either plentiful in available tickets to satisfy a request or sold out.
- Overloaded the site with too much content and features but failed to deliver on its primary functions very well.
I think you should always identify a key set of goals (like one or two of them!) and then ensure you can satisfy them, regardless of what else the client is requesting. Not satisfying the true need of the end-user and the business need of your client is going to exclude your company for the next contract they may have.